Inside, there will be a multipurpose lobby reminiscent of an upscale resort, floor-to-ceiling windows throughout all of the units, balconies with ocean views from every unit, outdoor fireplaces on the terraces, and contemporary kitchens and bathrooms with Italian porcelain and Snaidero cabinetry from Italy.
“The luxury condominium market is everywhere in the U.S.,” Gurowitz said. “People are spending a lot of money for real estate — they want to know the real estate they’e buying is not only an amazing location and view, but also amazing quality across the board.”
Feliciano said South Beach caters to wealthy buyers in northern New Jersey, as well as New York, who are looking for a vacation home that doesn’t require hopping on a plane.
“It’s for people who have a sophisticated, elegant kind of taste who are willing to pay for a maintenance free lifestyle,” she said.
One of the penthouses, Feliciano added, has 3,000-square-foot space inside, as well as a nearly 3,000-square-foot outdoor space. Another is a two-story design with three-sided glass windows and ocean views, a private elevator and three-sided deck on both floors. It’s designed so buyers can put a plunge pool on the deck if they choose to, she said.
The exterior of the building is designed by Stephen Carlidge of Shore Point Architecture in Ocean Grove. He is not the original architect of the building — he took over the project in January 2016.
Most of his work up until now has been traditional, with a focus on high rise office buildings.
He said while working on the design for South Beach, there was no traditional baggage, so to speak. The entire design has a modern appeal with clean lines, and all glass windows.
“This project is definitely trying to turn the page,” Carlidge said. “This is not your typical New Jersey project. We’re trying to bring Miami beach here. We’re not exactly trying to fit in.
“(This project) is trying to establish a new architectural character. It’s not going to look like any of the other buildings in Long Branch that have been there for years.”
Additional amenities include a main pool on the terrace level, guest suites with private kitchenettes, a bathroom, deck, private bedroom, an underground parking garage, convertible furniture that can accommodate six to eight guests, semi-private elevators that lead into the units, as well as a public dining room available for all guests.
“We can bring in different chefs every weekend who can cook farm-to-table (meals) for our residents,” Feliciano said. The space has seating available for around 50 people — the idea behind it is you never have to leave the condo to experience fine dining at the Shore.
“The line on weekends (at Shore restaurants) is two hours on weekends,” Feliciano said. “If you have guests with you, where are you going to go? I’m Italian and let me tell you, those family meals with friends are a big deal. This way, you don’t have to worry about getting in line. You can eat here. It’s something different.”
So far, Carlidge said there is quite a bit of interest from prospective buyers.
Feliciano said there has been a strong interest in the redevelopment of Long Branch. She said South Beach has that national design aesthetic appeal.
“There is such a pent up demand for brand new development,” she said. “There’s been nothing new in years since Pier Village was finished.”
“The town is so grateful,” she added. “People come off the streets to (tell us) because they do just want to see something new. I do believe this is the catalyst.”
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